What we do
Services
Marketing That Actually Works. Analytics That Proves It.
Donut Analytics plans and buys marketing across every channel, online and off, and builds the analytics that show what it earned. Donut Code, our build practice, makes the sites, agents and data systems behind it.
- Founded in 2022
- Orlando, Florida
- 25+ years of combined expertise
- Humans and AI
Marketing
Reach the right people, on every channel.
Search, social and video, plus TV, audio, out of home and print, in one plan.
- Marketing
Paid search
Google Ads search, Performance Max and ChatGPT ads, tracked back to real revenue.
Learn more - Marketing
Paid social
Facebook, Instagram and TikTok campaigns, from audiences to reporting.
Learn more - Marketing
YouTube and connected TV
YouTube, Demand Gen and streaming TV, measured with lift studies and models.
Learn more - Marketing
TV, audio, out of home and print
Linear TV, radio, podcasts, billboards, print and direct mail, in one plan with your digital.
Learn more - Marketing
Media planning and buying
One plan across every channel, from search to TV, out of home and print.
Learn more
Analytics
Prove what your marketing earned.
Tracking, models and tests that tie every channel back to real revenue.
- Analytics
Measurement and attribution
Clean tracking and attribution in GA4, GTM and BigQuery, tied to revenue.
Learn more - Analytics
Marketing mix modeling
Media mix models on Google's Meridian that measure ads against all sales.
Learn more - Analytics
Testing and incrementality
A/B tests and lift studies that show what ads added before you scale.
Learn more - Analytics
Dashboards and insights
Live Data Studio dashboards and AI-assisted analysis, one view of ROI.
Learn more
Build
Build what your marketing needs.
Donut Code is our build and engineering practice, the same team that built jelly.
- Donut Code
Web and interfaces
Sites and web apps, hand built. Fast by default, accessible, and wired to your analytics from the first commit.
Learn more - Donut Code
Agentic solutions
AI that takes action, not just answers. Agents connected to your tools, data and channels, with a human in the loop.
Learn more - Donut Code
AI and intelligence
Measurement, modeling and applied AI: the pipelines and models that tell you where the next dollar should go.
Learn more - Product
jelly
Our AI ad manager. Describe a campaign and jelly builds it across Meta and Google, paused for your sign-off.
Learn more
Proof
Two brands, by the numbers.
Real client work, kept anonymous. Each number links to how it was measured.
- Destination launch $1.54M in room revenue our model credits to a luxury resort launch, run as one program across Social, Google, CTV, DOOH and OTA. A model estimate, not a holdout test, and the range around it is wide. See the case
- Retail media mix $10M+ a year in incremental revenue our media mix model credits to a Florida retailer's digital advertising, measured for the first time. A model estimate built on Google's open-source Meridian, refreshed every month. See the case
How we work
The same on every project.
- 01
Every channel, online and off
One plan across search, social, video, TV, streaming, audio, out of home and print. Then we execute and optimize it.
- 02
Measured, not guessed
We don't just run campaigns. We measure what they actually move, and we keep the caveats next to the numbers.
- 03
Humans and AI
We use AI to move faster and a person to make the calls. It is how we work, and it is what we build.
Want numbers like these?
Let’s build a measurement-first plan for your brand.