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Paid social

Build and convert communities on Facebook/Instagram, TikTok, and more.

Donut Analytics plans, builds and runs paid social campaigns on Facebook, Instagram and TikTok. We build the audiences, watch the spend and track every campaign back to real revenue. Social runs as part of one plan with your other channels, not on its own.

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What’s included

What we do in paid social

  • Campaigns on Meta and TikTok

    Facebook and Instagram through Meta Ads, plus TikTok, planned together with search and video.

  • Audiences in layers

    A ladder from warm audiences to lookalikes to cold prospecting, so each ad set has a clear job.

  • Spend you can see coming

    Pacing against a monthly cap, plus checks for ad fatigue and anomalies, built into jelly, our AI ad manager.

  • Tracking that holds up

    UTM-tagged URLs and Google Analytics, so social gets credit for what it actually drives.

  • Nothing spends without you

    jelly, our AI ad manager, drafts Meta campaigns, targeting and copy, and builds every one paused. A person turns it on.

Tools we use for this

How we use each tool

Proof

Social as part of one program

Real client work, kept anonymous. Each number links to how it was measured.

FAQ

Questions about paid social

Which social platforms do you run ads on?
Facebook and Instagram through Meta Ads, and TikTok. Social runs inside one plan with search, video and the rest of your media.
How do you measure paid social?
UTM-tagged links and Google Analytics for the clicks, and a media mix model when you need to know what social adds to total sales, in store and online.
Do you use AI to run social ads?
Yes, with a person making the calls. jelly, our AI ad manager, drafts Meta campaigns, targeting and copy, and builds them paused. Nothing spends until a human approves it.

Guides: Incrementality vs. attribution: what's the difference?What is a media mix model? FAQ

All services

Turn followers into customers.

Tell us what you’re working on. We’ll build a measurement-first plan for your brand. Email hello@donutanalytics.com or call (407) 394-9720.

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