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Paid search

Show up first when people search for what you sell.

Donut Analytics plans, builds and runs paid search campaigns on Google Ads, including Performance Max, and ads in ChatGPT. You show up first when people search for what you sell, with clean tracking that ties search back to real revenue. Search runs inside one plan with the rest of your media, so budget can move to whatever earns more.

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What’s included

What we do in paid search

  • Campaign builds

    Search campaigns with Responsive Search Ads and ad extensions, and Performance Max where it fits.

  • Ads in ChatGPT

    ChatGPT ads built in OpenAI's Ads Manager, with UTM-tagged links and conversion tags set up in Google Tag Manager, so they're measured like the rest of your search.

  • Search terms and wasted spend

    Search-term and wasted-spend reviews, with negative keywords so you stop paying for the wrong clicks.

  • Clean tracking

    UTM-tagged URLs and Google Analytics on every campaign, so each click ties back to revenue.

  • Budget that follows the evidence

    When the measurement shows another tactic earning more on the next dollar, we move money there.

  • Faster builds with jelly

    jelly, our AI ad manager, drafts Google campaigns, ads and extensions and builds them paused. Nothing spends until a person approves it.

Tools we use for this

How we use each tool

Proof

From our results

Real client work, kept anonymous. Each number links to how it was measured.

FAQ

Questions about paid search

What does Donut Analytics do in paid search?
We plan, build and optimize Google Ads campaigns: search campaigns with Responsive Search Ads and ad extensions, and Performance Max. We tag every campaign for Google Analytics and tie the results back to revenue.
Do you run Performance Max campaigns?
Yes, where it fits. We judge Performance Max on real sales, alongside search.
Do you run ads on ChatGPT?
Yes. We build and run ChatGPT ads in OpenAI's Ads Manager, with UTM-tagged links and conversion tags in Google Tag Manager, so they're tracked like the rest of your search.
How do you know if paid search is working?
Clean tracking first: UTM-tagged links and Google Analytics. When most sales happen offline or in stores, a media mix model measures advertising against all sales, not just what the ad platform can see.
How does search fit with your other channels?
Search is one part of one plan across every channel, online and off. We plan, buy and measure it alongside social, video, TV, streaming, out of home, audio and print.

Guides: Incrementality vs. attribution: what's the difference?Using YouTube ads to drive store visits FAQ

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Show up first.

Tell us what you’re working on. We’ll build a measurement-first plan for your brand. Email hello@donutanalytics.com or call (407) 394-9720.

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