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Media planning and buying

One plan across every channel, online and off, then we execute and optimize it.

Donut Analytics plans, buys and measures media across every channel, online and off. That means search and social, but also national TV, streaming, out of home, audio and print, all in one plan. Most agencies stop at digital. We don't.

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What’s included

Every channel we plan and buy

  • Digital and performance

    Paid search, ChatGPT ads, paid social, online video, and display and programmatic.

  • TV, streaming and audio

    Linear TV and broadcast, OTT and connected TV, streaming and radio, and podcasts.

  • Out of home and print

    Billboards and out of home, digital out of home, print, and direct mail.

Tools we use for this

How we use each tool

How it works

  1. 01

    One plan

    Every channel in one plan, so online and offline work together instead of competing for the same budget.

  2. 02

    We buy and run it

    We execute the plan and optimize it as the results come in.

  3. 03

    We measure what it moved

    Attribution, lift tests and media mix models show what each channel adds, and where the next dollar should go.

Proof

From our results

Real client work, kept anonymous. Each number links to how it was measured.

FAQ

Questions about media planning and buying

What channels does Donut Analytics buy?
Paid search, ChatGPT ads, paid social, online video, display and programmatic, linear TV and broadcast, OTT and connected TV, streaming and radio, podcasts, billboards and out of home, digital out of home, print, and direct mail.
Do you only do digital advertising?
No. We plan, buy and measure from search and social to national TV, streaming, out of home, audio and print, all in one plan.
How do you decide where the budget goes?
We measure what each channel moves and put the next dollar where it earns the most. For a Florida retailer, a media mix model refreshed every month informs those calls, and the people who buy each channel still make them.
Where is Donut Analytics based?
Orlando, Florida. We work with teams everywhere.

Guides: How to measure streaming TV adsHow to measure marketing when most sales happen in stores FAQ

All services

One plan. Every channel.

Tell us what you’re working on. We’ll build a measurement-first plan for your brand. Email hello@donutanalytics.com or call (407) 394-9720.

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