Case Study · Destination Launch
Luxury International Resort & Theme Park
Launching a new destination to premium families across the US & Canada.
We set out to reach premium families earning $150K+ across top US and Canadian metros. Over 2025–2026, the omnichannel program spanned Social, Google, CTV, DOOH, and OTA.
Creative & Brand Impact
Awareness lift (hero 55–64 demo)
Awareness climbed from 4.13% to 6.73% at a $0.23 cost-per-lifted-user — versus a $1.02 blended CPLU. Overall awareness rose ~7% on a 7.5% baseline. (YouTube Brand Lift Study, Dec 21–24, 2025.)
Full-video completion
Nearly 2× the typical 40% rate — almost nine in ten viewers watched the full skippable YouTube spot.
The “living-room” effect
TV and CTV screens drove ~20% higher positive response than the control group, while phone lift stayed flat — the story landed in the living room.
Business Outcomes
Incremental room revenue
The program drove ~3,395 incremental room nights and ~$1.54M in incremental room revenue — a $0.94 early blended incremental ROAS during the ramp-up phase.
Social incremental ROAS · under-$5 visitors
Social led efficiency at a $1.60 incremental ROAS, with Meta driving booking-engine visitors at under $5 each.
Impression-to-booking lead time
Measurement revealed a 2–6 week lag between impressions and bookings — confirming that brand and video investments compound over time.