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Dashboards and insights

Live, shareable dashboards that turn scattered data into one clear view of ROI.

Donut Analytics builds live, shareable marketing dashboards that pull scattered data into one clear view of ROI. We build them in Data Studio (formerly Looker Studio) on BigQuery and Google Analytics, then add AI-assisted analysis that surfaces the next best move. A person still makes the call.

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What’s included

What we build

  • One view of ROI

    Ad platform, analytics and sales data side by side, in one dashboard instead of five tabs.

  • Live and shareable

    Dashboards your whole team can open, always current.

  • Data pipelines on BigQuery

    The plumbing under the dashboard, so the numbers are consistent everywhere they show up.

  • AI-assisted insights

    Analysis that surfaces the next best move and compounds your results, checked by a person.

  • Reports that write themselves

    For Meta and Google campaigns, jelly, our AI ad manager, sends weekly digests and client-ready reports.

Tools we use for this

How we use each tool

FAQ

Questions about dashboards and insights

What tools do you build dashboards in?
Data Studio (formerly Looker Studio), on top of BigQuery and Google Analytics.
How do you use AI in marketing analysis?
We use AI, including Claude and OpenAI, to work through data faster and surface the next best move. A person checks the work and makes the call.
What is the difference between a dashboard and measurement?
A dashboard shows what happened. Measurement, like attribution, lift tests and media mix models, estimates what your marketing added. We build both, and the dashboard is where the answers live.

Guides: Incrementality vs. attribution: what's the difference?What is a media mix model? FAQ

All services

One clear view of ROI.

Tell us what you’re working on. We’ll build a measurement-first plan for your brand. Email hello@donutanalytics.com or call (407) 394-9720.

Let’s Chat See our results