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TV, audio, out of home and print

The channels most agencies skip, in the same plan as your digital.

Donut Analytics plans, buys and measures offline media: linear TV and broadcast, connected TV, streaming and radio, podcasts, billboards and digital out of home, print, and direct mail. It runs in one plan with your search, social and video, and it's measured against all your sales, not just the ones an ad platform can see.

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What’s included

What we plan and buy offline

  • TV

    Linear TV and broadcast, plus OTT and connected TV streaming.

  • Audio

    Streaming audio, radio and podcasts.

  • Out of home

    Billboards and out of home, and digital out-of-home screens.

  • Print and direct mail

    Print placements and direct mail.

  • One plan with your digital

    Offline runs in the same plan as search, social and video, so channels work together instead of competing for the same budget.

  • Measured against all sales

    Nobody clicks a billboard. A media mix model measures advertising against all your sales, in store and online, and estimates what each channel added.

Proof

From our results

Real client work, kept anonymous. Each number links to how it was measured.

FAQ

Questions about TV, audio, out of home and print

Does Donut Analytics buy TV and radio?
Yes. We plan and buy linear TV and broadcast, OTT and connected TV, streaming and radio, and podcasts, in the same plan as your digital media.
Do you buy billboards and out-of-home advertising?
Yes, both traditional billboards and digital out of home. For a luxury resort launch, digital out of home ran in one program with social, Google, CTV and OTA, and our model credits about $1.54M in room revenue to that program. It's a model estimate, and the range around it is wide.
How do you measure TV, radio and print if nobody clicks?
With a media mix model. It measures advertising against all your sales, in store and online, separates out what would have happened anyway, and estimates what each channel added.
Do you do print and direct mail?
Yes. Print and direct mail are part of our full-service media planning and buying.

Guides: What is a media mix model?How to measure streaming TV ads FAQ

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Put offline media in the plan.

Tell us what you’re working on. We’ll build a measurement-first plan for your brand. Email hello@donutanalytics.com or call (407) 394-9720.

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