ABOUT US
About Donut Analytics
Donut Analytics is a marketing and analytics company based in Orlando, Florida. We plan and buy marketing across every channel, online and off, and build the analytics that show real ROI.
Marketing That Actually Works. Analytics That Proves It.
At a glance
- Founded
- 2022
- Based in
- Orlando. Working with teams everywhere.
- Experience
- 25+ years of combined marketing and analytics expertise
- Industries
- Theme parks, retail, government, healthcare, travel, technology, and food and beverage
- hello@donutanalytics.com
- Phone
- (407) 394-9720
WHO WE ARE
A small, senior team.
The team plans the media, builds the measurement, and engineers its own tools, including jelly, our AI ad manager, and Donut Code, our build practice.
We'd rather you judge us by the work, so the work is what we show. Our clients stay private too: we keep client names off the site.
Our mission: work with great brands, turn data into decisions, and deliver measurable impact.
HOW WE WORK
Four rules we work by.
Measurement first.
We don't just run campaigns. We measure what they actually move. If we can't tell whether something is working, it isn't done.
Humans and AI.
We use AI to move faster and a person to make the calls. It's how we work, and it's what we build.
Every channel, online and off.
We plan, buy, and measure from search and social to national TV, streaming, out of home, audio, and print.
Straight numbers.
Every result we publish says where it came from and what it can't tell you. A model estimate is called a model estimate.
WHAT WE DO
The marketing, and the analytics that prove it.
Marketing
- Search. Show up first when people search for what you sell.
- Social. Build and convert communities on Facebook/Instagram, TikTok, and more.
- Video. Engage and drive consideration with YouTube and Connected TV ads.
- TV, audio, out of home and print. Linear TV, radio, podcasts, billboards, print and direct mail, in one plan with your digital.
- Integrated strategy and buying. One plan across every channel, online and off, then we execute and optimize it.
Analytics
- Measurement. Multi-touch attribution and clean tracking that tie every channel back to real revenue.
- Dashboards. Live, shareable dashboards that turn scattered data into one clear view of ROI.
- Testing. A/B and incrementality experiments that prove what works before you scale spend.
- Insights. AI-assisted analysis that surfaces the next best move and compounds your results.
Build
- Donut Code. Custom websites, AI agents, and intelligence systems, designed and engineered in house.
- jelly. Our AI ad manager. Describe a campaign and jelly builds it across Meta and Google, paused for your sign-off.
Channels we plan, buy, and measure
- Paid Search
- ChatGPT Ads
- Paid Social
- Online Video
- Display & Programmatic
- Linear TV & Broadcast
- OTT & Connected TV
- Streaming & Radio
- Podcasts
- Billboards & Out of Home
- Digital OOH
- Direct Mail
PROOF
Two recent projects, by the numbers.
- Destination launch $1.54M in room revenue our model credits to a luxury resort launch. See the case
- Retail media mix $10M+ a year in incremental revenue our media mix model credits to a retailer's digital advertising. See the case
Both figures are model estimates. Each case shows how it was measured, with sources. We keep client names private.
TOOLS
What we work with.
Each tool below links to its own page: how we use it for clients, and what it can’t tell you. The build stack links to Donut Code.
How we use each toolMeasurement & data
- Google AnalyticsEvents that match how you sell, and revenue checked against your own sales.
- Google Tag ManagerDocumented, consent-aware containers, tested in Preview and on the live site.
- Data StudioLive dashboards on BigQuery, with every platform's revenue counted the same way.
- BigQueryEvery channel's spend and sales in one warehouse, rebuilt daily with SQL and Python.
- MeridianGoogle's open-source MMM. We feed it clean weekly data and test every refresh.
Ad platforms
AI
Build
AstroTypeScriptPythonSQLFigma Donut Code
Do you work with companies outside Florida?
Yes. We're based in Orlando and work with teams everywhere.
Who does the work?
A small, senior team. The same people plan the media, build the measurement and make the calls.
Do you buy TV, radio and billboards?
Yes. Along with search, social and video, we plan and buy linear TV, streaming, radio, podcasts, out of home, print and direct mail.
How do I get in touch?
Email hello@donutanalytics.com or call (407) 394-9720 and tell us what you're working on.
Let’s work together.
Tell us what you're working on. Email hello@donutanalytics.com or call (407) 394-9720.
Let’s Chat