Describe it, jelly builds it
Say what the show needs. jelly drafts the campaign, ad sets, targeting, copy, and creatives, and builds the whole thing PAUSED.
META + GOOGLE ADS, ON RAILS
describe a campaign and
jelly builds it in seconds.
provisioned access only. no public signup.
From idea to launch in one thread
Describe the campaign, confirm the plan, and jelly builds it, paused, for you to launch. Then measure and manage, all in the conversation.
Draft a campaign for Jarred Armstrong - traffic to the ticket page, 3 ad sets, $80/day.
HERE'S WHAT I'LL BUILD
Jarred Armstrong - Traffic
Traffic - landing page views$80/dayABO · $560/wk
May 14 → May 2916 days · $1,280 total
~542kest. reach
3 ad setswarm · lookalike · cold
WARM
$20/day Remarketing - site visitors
DPC visitors + engagers, 40mi of Orlando.
~42k reach
LOOKALIKE
$20/day Lookalike - 1% of buyers
1% lookalike of visitors, 40mi of Orlando.
~180k reach
COLD
$40/day Interest - Jazz + influences
Jazz / Soul + Erykah Badu. Ages 25-65.
~320k reach
CREATIVE
May 30 | Judson's Live
Be there when Jarred Armstrong brings his soul-drenched serenades back to the stage.
Get tickets→ www.drphillipscenter.org/events/jarred-armstrong
Everything is created PAUSED. You activate it in Meta Ads Manager when you're ready. Nothing spends until then.
- 1
Describe it
Say what the show needs in one sentence.
- 2
Build, paused
jelly drafts and builds it - nothing spends.
- 3
Measure
Weekly digests and client-ready reports.
- 4
Manage
Concrete moves that pace against your cap.
BUILT FOR AGENCIES
More than a chatbot.
A campaign team.
It builds across Meta and Google, learns each client's account, reports on what's working, and keeps every dollar PAUSED until you say go.
Meta and Google, one chat
Build and manage Meta and Google Ads side by side in the same conversation, with a combined view of spend and results.
Targeting, built for you
A warm to lookalike to cold ladder shaped like the client's own work. jelly creates the audiences it needs and saves the ladders you reuse.
Spend you can see coming
Every plan shows projected daily, weekly, and full-flight spend, pacing against a monthly cap and a month-end forecast.
Reporting that writes itself
Weekly digests with best and worst performers, head-to-head comparisons, multi-week trends, and a client-ready CSV.
Catches what costs you
Health checks, ad fatigue, anomaly alerts, and saturation. It flags non-delivering campaigns and spend spikes before they burn budget.
Tells you what to change
Concrete moves from real performance: reallocate within a channel, shift budget across Meta and Google, daypart toward the show.
Plan a whole season at once
Split a budget across upcoming shows, build a campaign per show in one flow, and see every flight on one calendar.
Every show makes the next smarter
When a flight ends, jelly recaps what won, saves it as a template, and rebuilds it for the next show in a sentence.
Built to run a book of clients
Per-client playbooks that steer each build, an agency-wide roll-up, client-vs-agency benchmarking, and guided onboarding.
Every step is a card
Plans, builds, adjustments, and performance come back as clean, structured cards, with a command palette for power users.
Paused by default
Every campaign, ad set, and ad is created PAUSED. Nothing spends until a human says so in the ad manager.
BEFORE YOU START
jelly learns the account first.
On first login, and every 24 hours after, jelly inspects what's running in the client's account: the naming taxonomy, typical objectives, budget mode, flight lengths, and the audiences they actually target. New builds extend that strategy instead of inventing a fresh one every time.
jelly · learning Dr. Phillips Center's account CACHED STRATEGY
- NAMING
- [Donut][Dr Phillips] Show name 100% confidence across all 12
- TYPICAL OBJECTIVE
- Leads 8 of 12 campaigns
- BUDGET MODE
- ABO · $40/day median p25 $20 - p75 $60 per ad set
- FLIGHT
- ~16 day flights US, ages 25-65 typical
AND A LOT MORE UNDER THE HOOD
Everything an account manager keeps in their head.
- Learns each account's naming, budgets and audiences before it builds
- Pulls briefs, copy and creative from Google Drive or Workamajig
- Writes ad copy from the landing page, with distinct A/B angles
- Verifies the landing page is live and on-show before you ship
- Previews the in-feed ad as it ships, and preflights every build
- Google parity: Responsive Search Ads, PMax and ad extensions
- Search-terms and wasted-spend analysis with negative keywords
- A flight calendar of every show across the book
- An audience library of custom audiences and lookalikes, reused
- Forecasts month-end spend against the monthly cap
- Account snapshot of committed daily spend across everything
- Tracks progress against ticket and CPL goals
- A designer-ready asset request when the creative isn't ready
- UTM-tagged destination URLs for clean GA4 attribution
- A command palette and slash-commands for power users
- An audit log of every change, in the client's timezone
PAUSED BY DEFAULT
Nothing ever spends without you.
Every campaign, ad set, and ad is created PAUSED. Activation happens in Meta Ads Manager, a deliberate, human step. jelly is built by Donut Analytics, one client at a time.